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Pay Per Click Search Engines
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Most pay-per-click search engines are based on a bidding system -
the highest positions go to the top bidders. This means that a click is
worth whatever you want to pay for it (your bid), but to get your PPC
listing at the very top for a popular search phrase, you might have to pay
quite a lot for each click. The search term "web hosting" for example,
currently costs over $7.00 per click on
Overture. But a much less popular
term like "Casino" would cost you only
68 cents for a #1 spot.
It all depends on what you're selling or promoting.
Q: How do I know what PPC search engines to use?
A: The larger PPC services like
Overture provide
the best placement (front page positions on places like Yahoo, MSN and
Google), but they also typically charge the highest costs per click due to
higher competition. Other PPC providers like
ah-ha.com,
Kanoodle, FindWhat
and
SearchCactus.comget a bit less exposure, but they
are typically much less expensive than the other two so you will pay less
per qualified visitor, and still very effective.
Sign UP on these PPC's
For Great ROI.
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Through paid
keyword placement,
Searchfeed.com provides access to a network
of thousands of leading Web properties and
millions of ad queries each day. Our
commitment to delivering quality traffic helps
advertisers achieve a higher ROI from their
advertising campaign.
Advertisers |
Affiliates
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More Pay Per Click Search Engines
with $30.00+ in free sign-up
bonuses
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PPC Search Engines
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Search Engine
Information |
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Overture
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Free $10.00
Initial Sign Up Bonus Offer |
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FindWhat
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Free $5.00 Initial Sign Up Bonus Offer |
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Kanoodle |
Free $5.00 Initial Sign Up Bonus Offer |
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ah-ha.com |
Free $10.00 Initial Sign Up Bonus Offer |
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SearchCactus.com |
20% sign up bonus to your
first deposit. |
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Q: How do I know what search terms to select?
A: As with traditional "organic" search engine placement, the success
of a pay per click campaign depends on the relevance of the search words
and phrases you select. But it also depends on the cost per click of your
PPC listings. Use Overture's "Term Suggestion" and
"View Bids" which are available when you signup for a free
account.
Q: How do I know if my ads are effective?
A: Each of the major Pay-Per-Click providers offers extensive
reporting capabilities so you can see which ads are pulling the most
visitors. But an ad can be popular without being effective. The ultimate
guideline for any pay-per-click ad is how much business is it bringing me?
If you're paying $100 per day in click fees to advertise cell phones, but
you're only generating $75 per day in revenue from that ad, then you
either need to cut back on your advertising (lower your per-click bids) or
improve your site's conversion rate from visitor to sale. It's important
not to get too attached to ads that don't work just because you think they
should work. One of our clients with substantial affiliate earnings was
spending $10 to $15 every day advertising Yu-Gi-Oh! trading cards and
games on Google. They were attracting the visitors, then sending these
prospective buyers to their partner's Web site for the sale. At the time,
this was an extremely popular search so these ads were bringing in
hundreds of visitors every day. But the conversion rates on the partner
Web site from visitor to sale were too low, so they were only realizing $7
to $10 per day in revenue. Since our client had no control over the
destination site, we recommended they discontinue these ads and
concentrate on other search terms and affiliate programs that were more
lucrative. It may take as little as a week, or a long as three months to
determine whether a particular pay-per-click ad is effective. But as long
as you monitor your spending and your earnings closely, and adjust your
ads accordingly, you can generate positive income with paid search
listings.
Q: How can I calculate my pay per click bids
A: Use are
ppc online calculator
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